Privacy Policy

Introduction

Peak Life Performance ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name, email address, and phone number
• Location/city information
• Health-related information you provide through consultation forms
• Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect:

• Device and browser information
• IP address and general location
• Pages visited and time spent on pages
• Referring website information

How We Use Your Information

We use the information we collect to:

• Respond to your consultation requests and inquiries
• Provide and improve our healthcare services
• Communicate with you about appointments and services
• Send important updates about our services
• Analyze website usage to improve user experience
• Comply with legal and regulatory requirements

Health Information (HIPAA Notice)

As a healthcare provider, we are committed to protecting your Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

Important: Information submitted through our website contact forms is used solely to schedule consultations and respond to inquiries. Once you become a patient, your medical information is governed by our separate HIPAA Notice of Privacy Practices, which will be provided to you.

We do not sell or share your health information for marketing purposes.

Cookies and Tracking Technologies

Our website may use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Google Analytics to understand how visitors use our site
• Marketing Cookies: Meta Pixel for advertising measurement (if enabled)

You can control cookie preferences through your browser settings. Disabling certain cookies may limit website functionality.

Third-Party Services

We may share information with trusted third parties who assist us in operating our website and services:

• Email Services: To send appointment confirmations and communications
• Analytics: Google Analytics for website performance analysis
• Advertising: Meta/Facebook for advertising measurement

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Opt out of marketing communications
• Request a copy of your data in a portable format

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Medical records are retained in accordance with applicable healthcare regulations.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: